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Webflow SEO

Webflow includes tools to improve search engine optimization (SEO) without needing complex code.


  • Title Tag: title displayed in Google search results.
  • Meta Description: short summary of the page.
  • Custom Slug: optimized URL (keywords, hyphens).
  • Open Graph (OG) Tags: title, description, and image for social media sharing.

  • Each CMS Collection can have its own SEO fields.
  • Automation possible with variables (e.g., Article Title | Site Name).
  • Centralized updates → quickly optimize large amounts of content.

  • Use structured headings (H1, H2, H3…).
  • Provide alt text for images.
  • Optimize performance: Webflow automatically handles CDN, compression, and minification.
  • Create a sitemap.xml and robots.txt directly in project settings.

Tip

SEO in Webflow relies on a well-structured content strategy: clear headings, clean URLs, and optimized performance.